Mihai Radu

Managing Partner


Mihai is a 42-years old PR strategist and campaign director with 20 years of experience in public relations. In 1998 he graduated from the Bucharest University with a degree in Orthodox Theology and French literature.

Mihai has worked at SOFTWIN since 2000, where he supervised all communication activities related to BitDefender since 2001, including mass media relations and information services. Mihai also overseen the preparation of all advertising and marketing materials and he is the author of a number of articles and reviews covering information security in both Romanian and international media. According to a Brand Academy study performed in February 2005, regarding the most wide-spread Romanian brands on the Internet, after four years on the market, the BitDefender brand topped the first position.

Mihai gathered multiple essential media contacts in the industry, achieving publication in most famous international media outlets: New York Times, Washington Post, Daily Telegraph, ABC News, Fox News, BBC News, MSNBC, CNET publications, etc. (over 100 media outlets around the  world), being quoted as a BitDefender spokesperson.

Since 2006, he is the Managing Director of the Romanian subsidiary of AMI Communications. In 2011, Mihai became Managing Partner in AMICOM Consulting & Strategy. He provides Public Relations and Public Affairs services to multi-billion companies, representing their communication interests in Romania.

He possesses fluent English and French skills.