AMICOM Consulting & Strategy: Case Study Booz Allan Hamilton
AMICOM Consulting & Strategy has offered, in partnership with Edelman and Booz Allen Hamilton, public relations and branding services for the Romanian IT & C industry. Offering top global consulting services, Booz Allen Hamilton currently has over 18,000 employees serving customers across six continents. The American company is the only one to advise both governments and commercial clients on solving difficult issues. Booz Allen specializes in services such as business strategy, operations, or IT & C consulting.
The main objectives of the project coordinated by AMICOM Consulting & Strategy, together with Booz Allen, for the Government of Romania were:
- The corresponding international positioning of the Romanian IT & C industry, focusing on the development potential of the field.
- Maximizing IT & C industry coverage in international media. In this respect, AMICOM Consulting & Strategy maintained media relations with local and international trusts, including the Associated Press, Reuters, Mediafax and Agerpres. Regular meetings with journalists specialized in the IT industry ensured proper positioning in local and international media.
- Participating in international IT fairs alongside the Romanian industry and informing journalists and stakeholders about the performances and plans of IT companies.
To meet its goals, AMICOM Consulting & Strategy has begun a market research to get tangible information about the potential IT positioning. Then, with the outline of a strategy, the team held a meeting with IT industry journalists who secured an appropriate positioning. The effects of the project coordinated by AMICOM Consulting & Strategy were easily visible a short time after the contract was signed, given the maximization of positive mentions in the national and international media outlets such as: Associated Press, Reuters, Mediafax and Agrepres.