Media & Strategy

Complete media and creative strategy solutions, from planning and acquisition to content production and performance optimization.

Media Strategy & Consulting

Market, competitor, and media behavior analysis. Defining target audiences and communication objectives. Multi-channel strategies (TV, Radio, OOH / DOOH, Print, Cinema, Digital si Streaming). Budget allocation and media scenario modeling. 360 campaign integration.

Media Planning & Buying

Planning and buying of advertising space for TV, Radio, OOH / DOOH, Print, Cinema, Digital si Streaming. Commercial negotiations and cost-per-point optimization. Media budget management and performance reporting. Campaign monitoring and optimization. Multi-market coordination (national / CEE / international).

Brand Strategy

Brand, market, and competitor analysis. Defining brand identity and strategic positioning. Portfolio architecture and expansion strategies. Integrated launch and rebranding campaigns. Perception and media reputation management.

Content Creation & Production

Creative concepts for advertising campaigns. TV commercials, radio commercials, and Online Video scripts. Photo, video, and motion design production. Branded content and storytelling. Sponsorship integration (TV shows, events, influencers). Special projects.

Digital Media & Performance

Integrated digital campaigns (Social, Programmatic, Search, Video). Content marketing and owned channel management. Performance marketing (Google Ads, Meta, LinkedIn, YouTube). Data analytics, tracking, and real-time optimization. KPI reporting and actionable insights.